Li-Ann is a strategy and operations leader with nearly 20 years of start-up, scale-up, and F500 experience in consumer-oriented companies and professional services.

She specializes in driving results in ambiguous contexts – improving strategic and operating processes, qualitative and quantitative decision support, and iterative execution.

Most recently, she has been focused on advising early-stage companies and enjoys tackling 0-1 problems with lightweight solutions. At Spotify, she worked alongside multidisciplinary teams to enable its 2018 public listing. As the company grew 10X, she scaled strategic planning cadences. She directly managed a team to deliver on various growth, efficiency, and compliance initiatives. At White & Case, she worked with executives to increase revenue and contain costs through process design, organization restructures, and systems implementations, rolling out global changes across 30 countries. She began her career as a consultant at E&Y, performing business analyses for clients in the media, retail, real estate, and beverage sectors and managing teams in the US, Asia, and EMEA.